Lead CRM, automation, chatbot, and appointment workflows from one platform
Followup Automation CRM

Followup Automation CRM for nurturing, reminders, and re-engagement

Ampala Followup Automation CRM helps teams trigger instant follow-ups, run multi-day nurturing sequences, and move leads forward automatically across SMS, WhatsApp, and RCS.

★★★★★ Top-rated for automated follow-ups, nurture flows, and response recovery

Automation Flow

From new lead to smart multi-day follow-up

SMS WhatsApp RCS

Trigger

New lead created from form or campaign

Day 1

SMS

Quick intro and callback message.

Day 2

WhatsApp

Richer follow-up with context.

Day 3

RCS

Interactive re-engagement message.

Sequence Status

Active
246 leads currently inside follow-up automation
38 leads are waiting for Day 2 WhatsApp step

Replace with your automation image

Add workflow board, campaign logic, or sequence report screenshot here.

What Is Follow-up Automation

A smart system for following up with leads automatically, day by day.

If you do not want your team to manually follow up with every lead again and again, Followup Automation CRM can run a day-wise sequence automatically. You decide which day an SMS goes out, which day WhatsApp is sent, and which day RCS is triggered.

In simple terms, a lead comes in, the first touch goes out, the next message is sent after a delay, and the next reminder continues on the following day. Your team does not need to remember each step manually.

Channel 1

SMS

Quick first-touch message or reminder.

Channel 2

WhatsApp

A richer follow-up with more context.

Channel 3

RCS

Stronger re-engagement with a better CTA.

Day-Wise Journey

Example follow-up sequence

Auto Run
D1

Day 1: SMS

As soon as the lead comes in, an intro, callback, or first-response message can be sent automatically.

D2

Day 2: WhatsApp

If there is no response, a richer follow-up with details or a demo prompt can be sent automatically.

D3

Day 3: RCS

For re-engagement, a branded message or stronger CTA can be triggered automatically.

Simply put:

You can follow up with leads through WhatsApp, SMS, and RCS, and automate the full sequence day by day in advance.

Current Workflow Design

A simple automation builder that turns manual follow-up into a guided journey.

Aapke points ko direct dump karne ki jagah maine unhe visual product sections me convert kiya hai, taaki builder, trigger logic, delay queue, aur actual nurture sequence clearly samajh aaye.

Builder Panel

Create the workflow

Simple Setup

Phase

Leads Nurture Closed

Trigger

New Lead Created
Meeting Booked
Meeting Reminder

Recipient

Lead
Assigned Team Member
Lead + Team Member
Admin

Message Sequence

Build the follow-up journey

Automation Queue
01

SMS instantly

Immediate first touch turant send hota hai.

Now
02

RCS after delay

5 min, 15 min, ya custom wait ke baad workflow job run hota hai.

Queued
03

WhatsApp next

Nurture step automatically continue hota hai without manual follow-up.

Scheduled
04

Email later

Longer journey me 1 day baad re-engagement bhi schedule ho sakta hai.

Delayed

Runtime Logic

Trigger fires, system flow starts

Current Engine

Trigger event comes in

Example: New Lead Created, Meeting Booked, ya Meeting Reminder.

Phase is checked

System verify karta hai ki workflow selected phase par valid hai ya nahi.

Recipient resolves

Lead, assigned member, admin, ya combined target automatically decide hota hai.

Immediate and queued actions run

Instant messages abhi jate hain, delay wale `workflow_jobs` me queue ho jate hain.

Actual Meaning of Follow-up Automation

This is not manual follow-up. This is automated touch sequencing.

Lead aayi
First touch SMS
Delay apply hota hai
WhatsApp jata hai
Email ya next channel sequence continue hoti hai
All automatic, without team manually chasing each lead

Supported Triggers

New Lead Created
Meeting Booked
Meeting Reminder

Current Scope

Advanced lead follow-up date rules abhi full form me complete nahi hain.

Custom field based triggers aur status based rules next phase ke liye planned hain.

Regular repeating nurture logic abhi simplified builder model tak limited hai.

Technical Engine

How the workflow runs behind the scenes

Runtime + Cron

Config saved

Workflow config tenant integration config me save hota hai.

Trigger matched

Runtime `instant_trigger` block incoming event ko match karta hai.

Send steps run

Immediate send blocks same runtime me execute ho jate hain.

Queue + cron

`wait_delay` jobs queue me jate hain aur `/cron/workflow/run` due items process karta hai.